Some people with reading difficulties or visual impairments need to customize the display of text to make it easier to read. When text is presented as an image of text, that limits their ability to change the appearance of that text. So wherever possible, use text along with CSS to apply styling (such as color, typeface, or size).

If you use an online content editor to write content, the styling will happen automatically. If you feel that you need text that deviates from the style, formatting options...

People use different methods to find web content. Screen-reader users might prefer navigation regions, people with dyslexia might prefer the logic of a site map, and people with motor impairments might prefer to type in a search term using a search facility.

So it's important the search facility on your site is logically and conventionally placed and constructed for optimal accessibility.... Read more about ✎ Technique: Site search

It's important to provide consistent navigation regions to navigate between a site's pages and—where there is a lot content on each page—between sections of pages.

Clear, logical and consistent navigation tools reliably help people find their way to the content they need and recover quickly when they are in the wrong place. This helps everyone but particularly people with visual, cognitive, or motor impairments who might otherwise find it time-consuming to locate the information they need....

The most appropriate alternative text for an image depends very much on the context of the image in question. You must provide information for that image that takes into account its purpose and also the surrounding text on the page. The same image might need different alternative text depending on how it's used.... Read more about ✎ Technique: Writing alternative text

People differ in the way that they can (or like to) consume information, especially in educational contexts. Some people might prefer information provided in text, or video, or audio; and their accessibility needs can also influence their preferences.

But while accessibility for images often focuses on providing a text alternative for screen-reader users, we can also look at the issue from the other way around—providing a graphic alternative for text to make the underlying information or concept easier to...