Link text is the text you select for a link that describing what happens when a user activates it. So it needs to clearly and accurately convey the link's purpose. Commonly, link text is the name of the linked page or document. When a link leads to a document that's not a web page, such as a PDF or Word document, that should be clarified in the link text. Avoid overly terse, ambiguous link text, and avoid reusing the same link text within a page for links that lead to different destinations.