Use plain language ✎

✎ Technique: Writing readable content

Readable content is accessible content. You should aim to choose words and sentence structures that are not difficult or unnecessarily time-consuming to read for your target audience.

Examples

Know your audience, and write in language that’s familiar to them. Even for a specialist audience, there is value in clearly communicating information and concepts when writing online content.

In general, keep words, sentences, and paragraphs short. Remove redundant information and opt...

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