1. Page Title: Is your page title distinctive and descriptive?
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2. Information Structure: Is your content broken into logical segments?
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3. Headings: Are there descriptive headings marking content segments?
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4. Semantic Markup: Are headings styled using semantic markup, e.g., Heading 1, Heading 2, etc.?
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5. Legibility: Does the text on the page have enough contrast?
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6. Readability: Is the visual display clean and uncluttered, and easy to read?
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7. Language: Is the text written for easy and quick comprehension?
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8. Links: Are the links easy to find, and are they descriptive?
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9. Image Alternatives: Do all meaningful images have a suitably descriptive text alternative?
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10. Media Alternatives: Does media have captions for audio and descriptions for information provided visually?
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Related: Tools and checklists