1. Page Title: Is your page title distinctive and descriptive?

2. Information Structure: Is your content broken into logical segments?

3. Headings: Are there descriptive headings marking content segments?

4. Semantic Markup: Are headings styled using semantic markup, e.g., Heading 1, Heading 2, etc.?

5. Legibility: Does the text on the page have enough contrast?

6. Readability: Is the visual display clean and uncluttered, and easy to read?

7. Language: Is the text written for easy and quick comprehension?

8. Links: Are the links easy to find, and are they descriptive?

9. Image Alternatives: Do all meaningful images have a suitably descriptive text alternative?

10. Media Alternatives: Does media have captions for audio and descriptions for information provided visually?