Structure the page content and presentation to support scanning. Make the substance and purpose of the content and functionality readily apparent, and help people quickly find the information they are seeking.
Language that is difficult to read and understand is a potential barrier for all users, but particularly for people who have cognitive disabilities.
Content should be presented in a way that allows people to access and understand information without undue effort.
Images and media are powerful communication devices. It’s important to be purposeful in their use so they do not detract from the purpose of the page.
Some people understand complex information best when it's presented visually, such as as a chart or diagram, while others find that reading the information suits them better.
While accessibility for images often focuses on providing a text alternative for screen reader users, we can also look at the issue another way—providing a graphic alternative for text to make the underlying information or concept easier to understand.
Clear wayfinding especially helps people with visual, mobility, or cognitive impairments who may otherwise find it difficult to understand where they are and how to get to where they want to go.
Descriptive labels help users understand the purpose of a form control. Labels should be associated with their controls so that when the input is focused, the label is announced by screen readers.
Plain language benefits all users, including people with cognitive disabilities, low reading literacy, and people who are encountering an unknown topic or language.
Consistency in the interface and information design means people can learn how to use your site and apply what they know across all the pages of your site.
For maximum usability, interactive elements must be operable by people who use assistive technology and people who use alternative input devices.