Use responsive design to allow your content to zoom and respond to various screen sizes.
Present content without loss of information or functionality, and without requiring scrolling in two dimensions, except for parts of the content which require two-dimensional layout for usage or meaning.
Examples of content which require two-dimensional layout are images, maps, diagrams, video, games, presentations, data tables, and interfaces where it is necessary to keep toolbars in view while manipulating content.
(Source: Knowbility article on Reflow)... Read more about ✎ Technique: Reflow