Images

✎ Technique: Referring to page content by its position

Avoid referring to a button, menu, or other item in the page only by its position on the page; instead, use additional information that describes the content.

Referring to a specific item in the page content by only its visual position prevents people who use screen readers from being able to make sense of this visual description. Another downside to referring to items by their position is that their position might change when the page is viewed at different screen sizes, such as on a smartphone....

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✎ Technique: Describing graphs

Some people understand complex information best when it's presented visually, such as as a chart or diagram, while others find that reading the information suits them better. For people who use screen readers, a good text equivalent of the information that’s presented graphically is essential for their understanding.

For simple graphics, providing a succinct, informative text alternative is usually fine. But for complex graphics, it's not enough to provide a screen reader user with only short alternative text, such as "...

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✎ Technique: Text and images of text

Some people with reading difficulties or visual impairments need to customize the display of text to make it easier to read. When text is presented as an image of text, that limits their ability to change the appearance of that text. So wherever possible, use text along with CSS to apply styling (such as color, typeface, or size).

If you use an online content editor to write content, the styling will happen automatically. If you feel that you need text that deviates from the style, formatting options provided by...

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✎ Technique: Using color to convey information

Some people with color deficit have trouble differentiating between specific colors, such as between red and green or red and black. Screen reader users do not access content visually, so they do not have access to color information.

Color is a powerful visual means of presenting or distinguishing information, but when you use color to identify or distinguish information, make sure that this information is still available to people who can't perceive color.

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✎ Technique: Using diagrams to illustrate text

People differ in the way that they can (or like to) consume information, especially in educational contexts. Some people might prefer information provided in text, or video, or audio; and their accessibility needs can also influence their preferences.

But while accessibility for images often focuses on providing a text alternative for screen-reader users, we can also look at the issue from the other way around—providing a graphic alternative for text to make the underlying information or concept easier to understand. This...

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